A. Polus, au bord du chemin

Gevaluxe is a sliver bromide paper which because of its distinctive surface is quite different from any other bromide paper. This surface is made up of a close network of minute fibres, like a velvet fabric, which, in fact, it closely resembles. (The manufacturing process has been patented in all countries.) The advantage of this surface lies in the almost complete elimination of the specular reflection peculiar to glossy prints, and of the slight veil of diffused light which restricts the depth of the blacks in matt papers. Only the light reflected by the image reaches the eye. The emulsion of Gevaluxe possesses properties which when combined with those of its surface yield images of superb gradation, with blacks attaining a depth as rich as that of black velvet. The stereoscopic effect thus produced is quite remarkable, and cannot be achieved with any other paper. Indeed, the term 'three dimensional' has been very aptly applied to Gevaluxe.

This velvet-like surface has still further advantages. It hides to a large degree grain in the negative and gives the picture an "unmistakable air of distinction and quality".

Many pictorial photographers consider Gevaluxe the perfect medium for the expression of artistic conceptions

Photo ID: 4084